A founder, two operators, and one clinical pharmacist. Boulder, Colorado. Building the brand we wanted to buy.
Our ashwagandha comes from a KSM-66®-licensed grower in Madhya Pradesh. Our turmeric from a co-op in Erode, Tamil Nadu. Our cod skin from an MSC-certified North Atlantic cooperative. We’ve been to all three.
Single-origin sourcing means the entire supply chain — soil, harvest, processing, shipping — is visible to us. Trade secrets cost less than traceability. We pay for traceability.
Two independent ISO/IEC 17025-accredited laboratories — Eurofins and Alkemist — receive a sample from every production lot. Heavy metals, microbials, allergens, and a full assay of the active compound.
If a lot falls outside ±10% of label claim on the active assay, it does not ship. The certificate of analysis for the current shipping lot is linked from every product page.
First purchase ships in amber apothecary glass — UV-protective, indefinitely recyclable, beautiful on a counter. Refills ship in compostable pouches inside 100% recycled corrugated mailers.
Refill subscribers save 15% and divert roughly 2.4 oz of single-use plastic per refill compared to a comparable plastic-bottle program.
Every milligram of every active is disclosed on the panel. If we can’t print the number, we won’t print the ingredient.
We do not pay athletes, celebrities, or wellness creators to make health claims about our products. The reasons should be obvious.
Refill subscriptions pause, skip, and cancel from a single page. No hidden cadence changes. No retention dark patterns.
No magnesium stearate. No titanium dioxide. No silicon dioxide above functional minimums. The supplement facts panel reads like a recipe.
Most of what is wrong with the supplement industry is upstream of any individual product — it’s in dosing conventions, sourcing opacity, marketing language, and laboratory shortcuts. Our magazine works through it.
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